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Looking beyond the financial benefits, every city will look beautiful as the hoarding’s design, and installation will be controlled by an empanelled body. The state will also save money and help the environment by preventing the use of 1.5cr sq ft of vinyl sheets every month! THE MAHARASHTRA DIGITAL OUTDOOR PORTAL, will be co-owned by the government and the digital advertising hoardings will be installed, self-regulated and monetized through private companies.