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Facebook provides the biggest talent pool out there. Facebook has 2740 million active users while There are 722 million LinkedIn members worldwide. There are 310 million Facebook users in India, which means almost everyone has an account on Facebook. It is the only platform that reaches more than 50% of the world’s social networking population. This means many of your ideal candidates too are there! Your Recruitment Ads are most likely to get maximum views on Facebook than on any other platform. It allows you to attract both active and passive candidates. You might think that LinkedIn is a better platform to look for active candidates, but research shows that there are more job seekers on Facebook rather than on LinkedIn. Nearly 15% of job seekers today use social media to find their next job Only 36% of job seekers are actually active on LinkedIn while 83% are active on Facebook. Not only are there more job seekers on Facebook, but LinkedIn also considerably lacks the entry level-job seekers and average workforce. Facebook recruitment also includes proactively searching for potential candidates. You can build good relations with these passive candidates and encourage them to apply for vacant positions when you come across such a job opening. So you might be convinced that Facebook Recruiting is good for you, but how do you do it? Where do you start? This is a step-by-step guide for you on how to recruit on Facebook - First step is to - Search for Potential candidates You can use Facebook as a sourcing tool, and due to the massive talent pool available, you may find some good candidates here! You can do this from your personal account, you won’t even need a company page of this. Facebook makes it easier for you to look for candidates and to zero down the ideal ones. FB has its own in-built search option - Graph Search. It helps you to target people from a specific location, in a particular position, and with so-and-so educational qualifications. Make sure you click the People Tab. All you have to do is write your keywords in the search bar like this - It offers you a few filter options (city, education, company) to shortlist the ideal ones- Once you’ve found the candidate’s name, you can search more about them on Google or LinkedIn. After that, you can contact them either via LinkedIn or Facebook itself. You can go ahead and - Create a Company Facebook page Your company might already have a Facebook page, which you can use for attracting candidates. But we would suggest having a separate Career Page. What you share on your corporate page has the sole aim of attracting clients, while you want to target potential candidates via the content you upload on your Career page. Though it may seem like they’re both the same, they really aren’t. Have a look at how we’ve clearly mentioned on our career page that the company is open for Recruiters for providing quality training - ‘For Recruiters, By Recruiters’. The third step is to Create a Job Ad Now we can get to the main business. Creating a vacancy Ad, which can attract good candidates and encourage them to apply. There are a few things you should focus on to create a compelling Facebook recruitment job ad. You must write an attractive Job Description. Create an eye-catching image for the job posting Provide all the relevant information about the role and the various criterion Add a call to action (CTA) directing to the job listing Final step is to understand and execute the Free promotion of Facebook Ads Once you have created the recruitment Ad, you need to promote it. Obviously, you will share it on your Company page, but what if you wanted to reach more people? You can use these 2 simple and effective and free ways to promote your Ads - Referrals You can ask the employees to share the job posting and viola! You now have even more audience and qualified candidates to target. Facebook Groups Facebook Groups consist of people with common interests. Fb Groups are a highly underutilized platform for promoting job vacancies. Apart from these steps, you also need to understand that communication is the key. You need to engage your audience and ensure that you always give them timely responses whenever needed.