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Music is an experience. It is often referred to as a therapy. For so many of us worldwide, ‘escape’ comes around by listening to music or an instrument. Studies show that 89% of adults boost their mental health by playing a musical instrument. However, the perception of classical music has been stagnant for quite some time, especially in the mainstream media. The genre seems to be infamous in the younger generations. To revolutionize this scenario, we bring a music festival that will make you witness classical music in an excitingly new way. The informal music hub, designed with aural and immersive experiences, is an attempt to invoke emotions. It alters our approach towards visiting a place in the 21st century, not limited to visual entertainment rather an interactive soundscape. So sing your troubles away and indulge in an innovative experience with CremonaFiera, the number 1 exhibition in the world for musical instruments. The Cremona musica international festival conducts 5 specialized shows for acoustic guitars, pianos, accordions, stringed and wind instruments. And unlike any other music festival, is not only hosted in a pavilion but across diffused venues in the city. Cremona musica is a unique concept that believes in Dialogue. A dialogue through space, through time. Through digital & physical. Through tradition & innovation. Through the territory with the people. Project dialogue brings you entertainment, emotion, overwhelm, hand-in-hand with forming valuable bonds with people from all over the world. So apart from the usual exhibitions, seminars, competitions, workshops, masterclasses, and performances, you can also explore the city’s violinmaking craftsman workshops. the informal open-air theatres. exciting landmarks. Sensory projects. interactive musical installations. a virtual reality musical library. augmented reality product displays, and much more. Drop the cliché, dive into the classic that never goes out of style. Feel alive again by visiting Cremona, in the heart of Italy. The famous city of violins, drowning in music from centuries. And now aiming to be the city of the future that prioritizes the community’s well-being. Join us in becoming a trendsetter, spread the word around, and be a part of Cremona Musica. To start planning your visit, speak to our expert team or visit www.cremonamusica.com