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CliftonStrengths, also formerly known as StrengthsFinder, was developed by Dr. Don Clifton and his team following decades of research in positive psychology. Dr. Clifton posed one simple question, “What would happen if we studied what was right with people versus what's wrong with people?” And so, CliftonStrengths was born. The tool categorizes 34 themes, or strengths, across 4 domains. Today, over 30 million people worldwide have taken the CliftonStrengths assessment to gain self-awareness, improve team dynamics, and drive performance.