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"In 2025, artificial intelligence is reshaping B2B marketing teams in ways we've never seen before. It's not just about automation; it's about transforming how we work, who we hire, and how we strategise." "Traditional marketing teams focused on manual tasks like lead generation, outreach, and content creation, relying heavily on human effort and coordination." "But AI is changing all of that. With AI agents automating outreach and prompt engineers fine-tuning content, marketers are becoming strategists and orchestrators—enhancing efficiency and scaling operations." "AI agents are now handling lead generation, while prompt engineers optimise AI-driven content. Together, they create data-driven, personalised experiences." "Marketers are now embracing data-led creativity, where AI insights guide more personalised and targeted content, blending creativity with data for more engaging experiences."