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Did you know 68 of online experiences begin with a search engine In a world where information is at our fingertips, visibility is everything. Every day, millions of searches are made, questions asked, and answers sought. But visibility isn’t just about being seen—it’s about being remembered. Think about the world’s greatest innovators—Apple didn’t just build computers they transformed the way we interact with technology. SEO is no different. It’s not just about building a website that ranks it’s about creating connections that last. It’s about crafting seamless user experiences, and crafting compelling, shareable content that resonates and inspires. SEO isn’t about algorithms it’s about anticipating needs, sparking curiosity, leading discovery, and generating leads. With SEO, you’re not just optimising for search engines—you’re optimising for people. You’re building trust, fostering relationships, and turning clicks into connections. Here at VML, we understand that creating a great SEO strategy means looking far beyond keywords. We collaborate closely with dev teams, content strategists, copywriters, data analysts, and CX specialists to ensure a holistic digital strategy that achieves your businesses KPIs. But just like the great thinkers who adapted to change, SEO must evolve. From the devices we use to the software we rely on, search is shifting—and so must we. AIdriven platforms like OpenAI’s SearchGPT are reshaping the landscape. This means also optimising for AI engines, creating conversational content, and designing strategies that thrive in this new era. Here at VML, we’ve embraced these changes with innovative, datadriven strategies that deliver additional customers and hit business goals. Because in the vast expanse of the internet, your story deserves to be found.