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Welcome! Today, we’re breaking down the three main types of content you can use on Instagram: Posts, Reels, and Stories. Each type has its unique strengths and uses, so let’s dive in! First up are Posts. These are the cornerstone of your Instagram presence. They appear on your profile grid and can include photos, videos, or carousels of multiple images. Posts are perfect for sharing high-quality visuals, announcements, or in-depth content. Posts stay on your profile permanently unless you delete them. They’re ideal for evergreen content that you want your followers to see and engage with over time. Engagements like likes, comments, and shares on posts help increase your visibility and interaction with your audience. Next, let’s talk about Reels. Reels are short, engaging videos that can be up to 60 seconds long. They’re designed to capture attention quickly with trends, music, and creative editing. Reels appear in a dedicated tab and can reach a broader audience beyond your followers thanks to Instagram’s Explore page. They’re perfect for showcasing your creativity, participating in trends, or providing quick tips and highlights. With Reels, you can gain more visibility and potentially reach new audiences who are exploring trending content. Finally, let’s look at Stories. Stories are short-lived content that disappears after 24 hours. They’re displayed at the top of the Instagram feed and are great for sharing real-time updates, behind-the-scenes moments, or interactive content. You can use Stories to engage with your audience through polls, questions, and direct links. They’re a great way to keep your followers updated and engaged on a daily basis.” Stories can be saved as Highlights on your profile, allowing new visitors to view important content beyond the 24-hour limit. So there you have it! Posts for evergreen content, Reels for engaging short videos, and Stories for real-time updates and interaction. Use each type effectively to maximize your Instagram strategy and connect with your audience. Thank you for watching this, hope you've learned something. See you in the next module!