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Italian Brief: Objective: The campaign aims to create a supportive environment within central-right, right, and far-right audiences in Italy. The goal is to raise awareness about companies that significantly impact the Italian economy, including aspects like ‘Made in Italy’, job creation, agriculture, exports, and local value chain contributions. The campaign seeks to connect with right-wing voters and political stakeholders, building a base of supporters for our narratives. Basic narrative and call to action is protect Italian economy slash Italian companies slash Made in Italy. Main PAP: is Nicola Porro. Well now and influential journalist in ITA. We will leverage his strong digital presence to seed conversations through his social media channels. He will also be used for direct engagements with politicians, cascading the campaign’s messages down to a national and regional media and generate and accelerate discussion on that level too. Execution: The campaign will start with a focus on EU elections, raising awareness among political stakeholders, candidates/MEPs, and right-wing voters on how to protect companies that have a huge impact on the Italian supply chain VS Brussels agenda. Partnerships will be extended with Coldiretti, one of the biggest agricultural organisations in ITA, acting as a “silent” partner, providing farmers and expert for interviews and media stories. Other workstreams include the Institute Piepoli as second potential PAP, as a vehicle to raise awareness and launch discussions on THR and communicable diseases in ITA. Next Steps: The next steps include finalizing the plan in an upcoming meeting with Nicola Porro and receiving a detailed plan from the agency, including cost breakdowns and deliverables. Other workstreams include using the Institute Piepoli as a vehicle to raise awareness and launch discussions on THR and communicable diseases. Role of SocialCom Agency: SocialCom, a Rome-based agency, will execute the campaign. They will synergize with conservative and right-wing media to amplify the content and accelerate our discussion in traditional media. Timeline and Budget: The campaign is set to launch by the EU elections, with a budget estimate of €150k for 3 months.