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The Workshop at Macy’s: Mary Hood’s Final Presentation & Pitch 10-Minute Script V2 INTRO Finding luxury jewelry at affordable prices is about as likely as stumbling on a diamond mine in your backyard. It’s just not going to happen. But what if it could? What if luxury jewelry didn’t cost thousands of dollars? This is the vision that Hollywood Sensation is making a reality for fashion-conscious women nationwide. As a little girl, I grew up watching stars walk along the red carpet, decorated in silver and gold and shimmer and shine. If only I could reach into the TV, I thought, and take some of those accessories for myself. But my dream remained just that, a dream... But I never lost sight of that dream – that beautiful jewelry shouldn’t be reserved for big stars with deep pockets. Even as a grown woman, I kept my dream in focus, even if it meant making my own jewelry from my kitchen. And so, that’s exactly what I did back in 2012 – when my business was born. As it turned out, being sentenced to bedrest during my high- risk pregnancy was a blessing in disguise. It gave me the time and focus I needed to hone my passion. My closest family and friends soon caught wind of what I was doing, and I started sharing my creations with them. It was them – my first and biggest supporters – who encouraged me to turn my passion into more than a side-hustle, but a full-time business. And that’s when I pivoted from dreamer to entrepreneur, with only five-hundred dollars in my pocket, ambition in my heart, and a baby on the way! I attribute a lot of my strength and success to my roots in Iran, where I rose the ranks as a driven female in a male-dominated world. It’s been a rough ride, but every bump in the road pushed me higher, fueled my momentum, and drove me to where I am today – the incredibly proud Founder and CEO of Hollywood Sensation, turning my childhood dream into a reality for not just my inner-child, but thousands of women across the country who can now bring Hollywood sensations from the red carpet...into their reality! Overview PRODUCT OFFERING + MISSION I’m Mary Hood, Hollywood Sensation’s Founder and CEO, and our brand was born out of a desire to create luxury jewelry at affordable prices. I hold a bachelor’s degree and have worked for the Middle East’s second largest oil company, and let me tell you – rising the ranks as a women in a male-dominated playing field is about as “easy” as climbing Mouth Everest. It takes resilience, determination, and the ability to keep pushing through no matter how significant the obstacle. Today, we are a woman-owned and trademarked brand ushering in the next generation of jewelry shopping – where customers can mix, match, layer, and experiment – having fun while finding their signature style. Hollywood Sensation also empowers more people to afford memorable gifts with thoughtful engraved messages, to make special occasions that much more special. We believe that every woman has the right to look and feel beautiful – and no financial barrier should keep her from shining like the star that she is. That’s why we have spent years finding a way to make red-carpet-style jewelry more accessible, without red carpet prices. And we know what you’re thinking. Lower prices automatically means lower quality, right? Not at all. And that’s what makes Hollywood Sensation one of a kind. There are countless brands out there that lure women in, promising the glitz and glam of the red carpet at affordable prices, only for the jewelry to break after a few wears... This is NOT what we wanted for Hollywood Sensation. We want women to access the same longevity of high-end jewelry, with affordability that doesn’t sacrifice quality. PARTNERS + PRESS Hollywood Sensation is already a nationally recognized brand. We’ve been featured in numerous press releases and articles in popular publications already, despite its young age in the industry. From EXTRA’s Holiday Pop-Up Shop, to The Real, The Talk, and The Price Is Right, as well as Major publications such as Yahoo Finance, Thrive Global, American Daily Post, and more. Hollywood Sensation is truly living up to its name so far! I am also a proud part of the Leadership Network that contributes to Entrepreneur Magazine. Product Presentation Allow me to show you an example, in the form of one of my personal favorite Hollywood Sensation ensembles, the Love Knot Collection. From elegant rings to statement-making bracelets and understated earrings, the Love Knot collection represents passion, unity, and the strength of love in times of adversity. Designed in LA and designed to signify the bond between two partners, this timeless collection offers a playful yet sophisticated take on the classic knot design in high-quality silver plating or 18K gold. Everything in the Hollywood Sensation catalogue undergoes stringent quality testing through every phase of production. If a piece doesn’t meet our standards, it won’t meet our clients’ standards – so we discard it and start again. We source the finest materials, entrusted into the hands of our expert craftsmen to make the magic happen. We don’t sacrifice premium materials in favor of cheaper counterparts. We find high-quality alternatives – like cubic zirconia, 18k gold-plated brass, copper, stainless steel, genuine gemstones, and freshwater pearls – promising the same beauty, durability, and endurance as more unaffordable options. Customer feedback is also a cornerstone of our production philosophy, which we listen to and implement to deliver sensational experiences that only get better and better, while meeting the ever-evolving needs of our customer base. Another selling point unique to Hollywood Sensation is the fact that everything is connected. We encourage our customers to mix, match, and layer their accessories to turn up their inner sparkle to maximum intensity. We want to help women feel empowered, beautiful, and confident, with the power and drive to do, be, and achieve anything they set their hearts and minds to. BEST-SELLERS At Hollywood Sensation, seasons play a significant role in our top-seller line-up. Last year, our engraved Mother’s Day jewelry was a hit – and our mother-daughter bracelet was particularly popular. And when summer rolls around, our golden-layered and seashell inspired jewelry is always a hit. THE OPPORTUNITY CUSTOMERS Who and where are your existing customers? Our customers span urban centers, suburban areas, and online communities. How does a retailer benefit from your product? The Hollywood Sensation range holds proven power to strengthen Macy’s sales volume by associating the department store with a brand that empowers women to afford more, for less. All while bringing in new customers who have always dreamed of having easy access to affordable luxury jewelry – a market and trend which is rising every single day. BRANDING AND MARKETING STRATEGY Following Our chain of intermediaries includes a direct-to-consumer channel, as well as deep-rooted relationships with wholesalers, affiliate marketers, social media influencers, content creators, freelancers, and big retailers such as Belk and Walmart. Our products are showcased via social media, paid advertising, affiliate marketing, PR, and gifting. What are the attributes that define your brand? Aside from making luxury jewelry accessible, Hollywood Sensation also pays testament to the power of perseverance, and how women are fully capable of achieving anything – even in the face of financial barriers, physical limitations, or just about anything else. Nothing is impossible, and everything is possible if you believe and put in the work. Today, Hollywood Sensation is certified by the Women’s Business Enterprise National Council to lead the way for other women-owned businesses. How will you continue to build brand recognition post-launch? No matter how much success Hollywood Sensation finds, we’ll never stop working and pushing for more. As we grow and evolve, so will our marketing both online and in-store. Because for us, it’s about more than just making pretty jewelry. It’s about disrupting the very roots of an entire industry. It’s about challenging convention and reimagining what luxury means locally and – one day – worldwide. We want to create more than accessories, but tools that awaken confidence in women. Capabilities Just a month into our partnership with Macy’s, we were already shipping a thousand units out month on month from our base in Oceanside, CA. However, we have the capacity, competence, and EDI-compliance to manage volumes that exceed five-thousand units a week. In fact, by leveraging our robust infrastructure in unison with a strategic marketing approach, we could skyrocket our sales to well over $900K, seeing as we already hit just shy of $50K during our first month alone. We are proud to offer same-day fulfilment, free shipping, and a 100% satisfaction guarantee. As advocates of conscious consumerism, we empower our customers to shop consciously thanks to our eco-friendly packaging, ethical material sourcing practices, responsible choices with every purchase, and regular donations to charities. Marketing Following Today, Hollywood Sensation averages 4.8 out of 5 stars online, backed by 100s of shining reviews and 10s of 1000s of social media followers from customers coast to coast – spanning urban centers, suburban areas, and online communities. These women are looking and feeling a million bucks, without paying more than a few! We also have a proven sales track record, backed by a rising demand for our unique products. It is an honor and privilege to sell through one of the world’s leading fashion destinations. Growth Plans