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Fast fashion is problematic for several reasons. Firstly, its business model thrives on consumption through rapid trends and tempting prices. Additionally, workers in the industry are forced to produce clothing under uncertain and unsafe conditions. The high speed of production and trend changes pressures factories to work quickly and unsafely, contributing to the exploitation of workers. Many clothing brands have shifted production to countries with low wages and weaker lab Fast fashion is an unsustainable industry that gives rise to serious social and environmental issues. The rapid pace of fashion changes and production, as described by Alex Crumbie, leads to consequences. Environmental aspects are also alarming, with enormous water resources required for production and the use of chemicals burdening the environment. It has a massive carbon footprint, contributing to water pollution and increased climate impact. Fast fashion is harmful to our environment in many ways. The overconsumption of natural resources needed for mass production of clothing, especially water and land for cultivating fibers like cotton, creates significant impact. The EU's initiatives to reduce textile waste and increase recycling are steps toward a circular economy, but challenges persist. Water pollution from textile production and microplastics from washing synthetic clothes pose additional threats to the environment. The fashion industry's estimated 10% of global carbon emissions underscore its contribution to climate change. Furthermore, increased textile waste leads to landfills and low recycling rates, which is unsustainable and creates tangible problems. The EU's strategy for sustainable and circular textiles is a positive step, including eco-design requirements and calls for companies to reduce their environmental footprint. Despite these efforts, a change in consumer behavior is required, supporting sustainable alternatives and increasing awareness of the clothing industry's impact. Promoting business models like clothing rental and circular fashion is crucial to reduce the negative impact of fast fashion on our planet. The rapid production and distribution also provide economic opportunities for labor in countries that were previously less developed. Fast fashion allows consumers to access the latest trends at low prices, making fashion more accessible to a broader audience. H&M's strategy of low prices and fast consumption has made fashion available to many people worldwide. Companies like H&M have also taken steps towards sustainability by introducing sustainability programs and collections with recycled materials. For those looking for economical alternatives and wanting to follow the latest trends, fast fashion can be an appealing option. The prices enable people to update their wardrobes without a high budget. For some consumers, fast fashion means the ability to maintain a varied wardrobe without overburdening their wallets. Affordability and accessibility make fashion more inclusive and available to different societal strata. This can contribute to reducing unemployment and strengthening the local economy. Moreover, the ability to quickly adapt to changing trends and influences from social media has made the fashion industry more dynamic and exciting. "At the same time, fast fashion promotes overconsumption and rapid use of clothing. With an average lifespan of just 14 uses, clothes often become waste, contributing to the textile waste crisis. Moreover, the increasing use of plastic materials, especially synthetic fibers like polyester, means the fashion industry accounts for a significant portion of global plastic usage, with serious consequences for oceans and the environment. Fast fashion, represented by companies like H&M, has long been a symbol of rapid consumption and low prices. Despite the company's sustainability commitments, its core business model seems to be in direct contradiction to these efforts. The fast production cycle and low prices encourage a culture of disposable products and overconsumption. The global fashion industry generates massive amounts of waste, with a full garbage truck of clothing either being burned or sent to landfills every second. H&M, like other fast fashion companies, has a significant environmental impact through greenhouse gas emissions and excessive water usage. The manufacturing process, especially for cotton-based products, releases significant amounts of carbon dioxide and requires large amounts of water. The fast fashion industry also promotes the idea that clothes are disposable items. Over half of fast fashion items are discarded within a year, creating excessive waste and environmental impact."