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Watching an Apichatpong film is like being hypnotized, or dreaming of the shared memory that might or might not be our own. The Thai independent filmmaker has carved out a distinctive niche in the world of cinema by drawing inspiration from his own experience and the rich cultural tapestry of Thailand. His consistent body of work that blends the ethereal and the earthly, exploring themes of the interconnectedness of human beings, nature and spirituality, sexuality, dream, death and memory within the fabric of everyday life. The “shared sense of being” is not only experienced by the audience in his artistic expression, characterized by meditative long takes and unconventional and intimate storytelling, but also extends to his commitment to the film production and distribution process. For him, the cinema experience is a profound means to unite us in the present moment. In a bold move, "Memoria" deliberately avoids the streaming service realm.The film is exclusively showcased at one theater at a time, indefinitely. This decision reflects Apichatpong's dedication to supporting independent theaters, emphasizing the communal and shared experience of cinema over the convenience of digital accessibility. Apichatpong Weerasethakul's unique approach to filmmaking, through which he interwaves his universal humanistic philosophy, cultural and political reflections, and poetic aesthetics into his cinematic contemplation deserves to be shared and appreciated. His dedication to independent filmmaking and distribution merits recognition and celebration.