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The Claynosaurz project, a prominent figure in the web three space, recently made waves at the Seagraph conference in LA. Their presence was significant, drawing attention from attendees primarily from the movie and video game industries. The strategy they employed was intriguing: they first established credibility by introducing themselves as experienced creative directors. This approach allowed them to discuss their web3 project without immediately diving into the controversial topic of NFTs. Their introduction to NFTs was masterful. They highlighted their success in selling digital toys and collectibles, boasting impressive figures like generating $1.3 million in just two hours. This approach made the concept of NFTs more tangible and relatable, especially when they emphasized their background as artists. The challenges creators face in the digital age were also discussed, particularly the dominance of platforms like TikTok and YouTube. The speaker introduced the concept of disintermediation, emphasizing the importance of community and brand loyalty. They believe that blockchain technology and web3 can address issues of ownership and control, revolutionizing the industry. Storytelling was a significant theme, with the speaker emphasizing the use of visuals and technology to establish credibility. They also touched on the challenges the movie industry faces in capturing the attention of younger generations. However, they believe that web3 and audience-driven franchises can address this issue, with platforms like Claynosaurz playing a pivotal role. The speaker also delved into the power of building a brand around web 3.0 companies and NFTs. They believe that web 3.0 and NFTs can make unfamiliar concepts feel familiar, tapping into nostalgia and creating excitement among audiences. The Claynosaurz project is not just about digital assets. They are also venturing into physical products, with plans to release high-quality plushies made by a reputable company called Goon. The plushies will have different levels of rarity, tying back to the digital aspect of the project. The speaker also touched on the expenses involved in running a business like Claynosaurz and the potential for VC funding. They are currently fundraising, looking for a strategic partner with connections in both web3 and web2. In conclusion, the Claynosaurz project is a testament to the potential of web3 and NFTs. With a clear vision and strategic approach, they aim to revolutionize the industry, bridging the gap between the digital and physical worlds.