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Hey everyone! I hope you're all doing great today. My name is Jamie, and I'm here representing my amazing team, Hack Bees. Today, I want to discuss the use case in the indirect subscription model. So, let's dive right in! As you may already know, Adobe offers subscriptions through various routes to market, including direct and indirect channels. Today, we'll be focusing on Adobe indirect subscriptions, where Adobe collaborates with major affiliate partners such as HP, Seagate, Sony, and many more. Now, you might be wondering, what role does an individual customer play in all of this? Well, when customers purchase an HP or Dell laptop, for example, they become eligible for a complimentary offer of Adobe products. The duration of this offer can vary depending on the terms of the contract. This complimentary offer holds significant value for both the customer and Adobe. It provides individuals with a chance to experience Adobe products and services firsthand, allowing them to explore the benefits and features. By offering these complimentary products, Adobe enhances its brand value and establishes itself as a trusted provider in the market. Customer experience is a top priority for Adobe . However, a problem arises when Adobe integrates with a third-party company called ZULU (changed real name here) to provide the customer experience of redeeming the complimentary offer. ZULU, operating under the Adobe brand, creates a user interface for customers to redeem their offers. The issue is that customers are often unaware of ZULU's involvement and assume they are directly interacting with Adobe . Unfortunately, Adobe system frequently experiences downtime due to multiple ransom attacks, resulting in a negative experience for customers trying to redeem their complimentary offer. This situation undermines Adobe efforts to provide a seamless and enjoyable customer experience, potentially leading to frustration and dissatisfaction among its customer base. Acquisition plays a crucial role in growth strategy. The complimentary offer provided through affiliate partners like HP and Dell serves as a powerful acquisition tool. It attracts new customers who are enticed by the added value of Adobe products and services. By establishing a positive first impression through the complimentary offer, Adobe can convert these customers into long-term subscribers, contributing to revenue growth. Support and maintenance are vital aspects of any subscription-based service. In the case of issues with redeeming the complimentary offer, customers often reach out to Adobe Support for assistance. However, since the problem is managed by a third party, our engineering team has limited ability to solve the problem directly. This can result in delays and frustration for customers seeking resolution. Furthermore, customers often express their dissatisfaction and share their negative experiences on social networks, such as Twitter, community forums, and blogs. This amplifies the negative impact on Adobe brand image and further affects customer perception. The consequences of the problem extend beyond customer experience. There is an estimated loss of $5 million in present due to ZULUs downtime and future deals are not even accounted for yet. This financial impact emphasizes the urgent need to address and enhance the customer experience to prevent further revenue loss. In conclusion, there is a clear problem that needs to be addressed in order to enhance the customer experience. By improving the redemption process, ensuring reliable support, and minimizing downtime caused by ransom attacks, Adobe can rebuild trust, improve brand value, and secure future revenue growth. Next, I will drive you through the existing workflow from ZULU which influences brand value. Thank you.