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What is brand positioning? Brand positioning is positioning your brand in your customers' minds. Brand positioning is the tactic to differentiate your company from the competition and goes beyond a catchy tagline or flashy design. When a brand is viewed favorably, as being valuable, and as having credibility by the consumer, it has successfully positioned itself. Combining those three makes your company stand out, which helps your clients make room in their brains for you. How do you, as a presenter, communicate with your target audience? Your target audience is; o Families with young children o The first timer you don’t know o The “away on business” guest o Disabled travelers o Travelers/ vacationers o Love birds that love traveling o Students on trips o Workation How do you reach them  Your advertisement should include pertinent content to target a specific audience. The website where you advertise your vacation home also has an impact. There are countless additional booking websites, including well-known ones like Airbnb, Booking.com, and Vrbo, that focus on particular regions or market segments like houseboats, villas, etc.  Additionally, a built-in booking system like the one offered by Smoobu will allow you to accept commission-free direct bookings from your website. You can also publish your ads on social media.  Use quality photography and describe the amenities crucial for your visitors on your social media pages. You can entice families with children by, for instance, displaying a photo of kids having fun on your holiday property. You can appeal to honeymooning couples by posting a picture of a joyful couple.  Never forget that your vacation rental should appeal to as many different types of groups as you can. This should enable you to be able to. To avoid vacancies and improve your chances of getting reservations throughout the year. Marketing strategy for your short-term rental business With the right short-term rental marketing plan, you can increase your income and transition from a passive source of income to one that generates profits. Whether you manage a thousand units or just rent out your vacation home during the off-peak season, it serves as a crutch to help you grow your business. Your efforts are now beginning to pay off. Why you need a marketing plan for your short-term rental business This isn't simply a casual side business; every prosperous enterprise needs a marketing plan. Stop reading right now if you're OK with earning the bare minimum. A few elements can improve your listing and make your wallet bigger. • Online placement: Placement online: A marketing plan will put your property listing in front of the appropriate audience on the channels. There are other short-term rental platforms than Airbnb and VRBO. Neither do they appeal to everyone? • Attractiveness: Tourists choose the listing that appeals to them, their necessities, and their desires. The same applies to professionals, families, couples, digital nomads, etc. The words and visuals convey your point. • Stop scrolling: it happens all the time. A listing that doesn't immediately stand out from the crowd will be passed over. Clicking on your listing is necessary for your ideal tenants. Your digital marketing strategy will ensure this. • Increase in revenue: Easily earn more money using precise methods and clear goals. You can outline these objectives using a marketing strategy, keeping an eye on the broader picture at all times. Easy to monitor results, set higher goals, and repeat.