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How short-term rental listing is done After deciding on your nightly rate, you must persuade visitors that your property is worth paying. When you're up against dozens (or hundreds) of other listings in the same market, this is no simple feat, but there are strategies and advice to make your listing stand out. 1. PHOTOS Visitors will assess your short-term rental by its cover, so make an excellent first impression. Many hosts of short-term accommodations will agree that the images are the most crucial component of any ad. Quality above quantity when it comes to photos is the rule, even though some booking systems let you add more than 100 photos to your listing. Each ad should have 12 to 20 high-quality images of your property; however, larger homes or those with distinctive design features should have more. o What to photograph? At the very least, each room in the house should have one photo (yes, bathrooms included! ), but the most significant spaces, such as the kitchen and family room, should have images from several perspectives. Consider typical inquiries visitors might make when reserving a property: Does the kitchen contain all the large appliances I'll need to cook a meal? Will our entire family fit in the living room to watch a movie? Is it too difficult for my aging mother to ascend the stairs? — and respond to them with images. Regarding short-term rentals, surprises are typically not good, so prevent bad reviews by letting visitors know exactly what to expect from your home. o Hire a professional photographer According to Airbnb, hosts make 40% more money with professional images in their ads. The price can vary depending on your region and the size of your home, but on average, real estate photography will run you between $100 and $300 for a set of pictures. For an additional fee, some photographers may even provide design and staging services for your photographs. o Do it yourself Your cell phone will still work if you're not ready to spend money on professional shots. Open all the curtains, turn on all the lamps, and turn on the overhead lights to give the room as much light as possible for the photographs. Take your time to prevent awkward angles and tilt your phone so that your photos are horizontal. 2. LISTING TITLES Would you be more inclined to click on the phrase "5-bedroom rental on a lake" or "Spacious 5 BR family getaway with private dock"? Interesting names can grab readers' attention and increase interest in your property. Some hosts give their rentals appealing names, but it is not a prerequisite for a catchy title. Instead, concentrate on using words and phrases that will compel readers to stop scrolling and read further or glance at a few photographs. Think of descriptive words like "luxury," "cozy," "rustic," "stylish," or "Insta-worthy" when creating a title for a short-term rental. It should also provide a general description of the type of rental (think: home, cottage, apartment, room, yacht). 3. PROPERTY DESCRIPTION If a potential guest is reading your property description, you've already got them interested with your listing title and photos, so you're off to a good start. However, don't lose them by writing a dry or brief property description. The typical person will only look at a webpage for 8 seconds before moving on to anything else. Make every word matter since an experienced reader will only read your description's first 30 or 40 words before moving on. 4. ADDITIONAL FEES Many booking systems will disclose all fees to visitors during the checkout process. Still, confirming that all service, cleaning, and pet fees or security deposits have been disclosed before a guest submits their credit card information is crucial. Nothing is more upsetting to a visitor than clicking on a listing for $100 per night and discovering that the price is double that amount, after all, fees. Although a new "Simplified Pricing" tool on the platform allows hosts to absorb all fees and provide visitors with transparent nightly pricing, avoid using artificially cheap nightly rates to trap customers on direct booking websites. 5. CANCELATION POLICY Because when a reservation needs to be canceled, there is typically a clear winner and clear loser, the COVID-19 pandemic has served as a reminder to both visitors and hosts of the significance of paying attention to cancellation policies in place. Nevertheless, plans might alter, and some catastrophes (or world health crises) cannot be prevented. However, they also want the freedom to cancel their reservation if necessary. Guests want to book confidently so the host won't abruptly cancel their reservation. Because of this, most booking platforms encourage hosts to provide accommodating cancellation policies and reward them with better search ranks.