Read Aloud the Text Content

This audio was created by Woord's Text to Speech service by content creators from all around the world.

Text Content or SSML code:

-------------------------------------------------------------------------------- If somebody is interested in our product we can reach out to them by email. It can also be used to remarket pre-qualified leads. So anybody who pre-qualified we can go ahead and communicate with them as well. So email marketing is very effective at different stages on the phone. When I say final customer life cycle, so we have awareness, consideration, purchase, retention, and advocacy. So let’s talk about each one of these parts of the final or customer life cycle if you will. So let's start with awareness of the very top. So email marketing allows customers to recognize their problems after which you can educate them on how your brand can solve them. Okay, just like any other marketing channel, somebody is looking for something I need or something. We can come to the rescue, in this case, we come to the rescue with email and we can go ahead and educate them on what their need is and how we can collaborate with them, help them, and educate them to solve their problems with our product. Okay. So that’s what emails going on today. We're going to communicate with them by email and we're gonna bring awareness to the problem by solving the problem. That’s what emails are good for, good for generating awareness for our brand for example. We can share a newsletter with our customers, so we're running a cosmetics company. We can educate them on the 5 important skin care products everyone should have, okay? So we can get them to click on the caller action to learn more. So if somebody is having some skin care issues or is not sure what products to buy, an email can cover that. Okay, the next step in the customer life cycle is a consideration. So customers focused on searching for relevant products and. Compare the product with similar ones okay so there look a little further in the process. They are educated, and they know what you're looking for. So we can hit them with the written email. We can send a relevant email to promote our product. They discover that the perfect moisturizer for your scanning, the perfect skin moisturizer, smooth hydrates and contains SPF 20. So we got the perfect product for that person whose further along the final and. is ready to purchase that product. So we can hit that person up with the perfect message. Talk about the purchase, and the next step in the life cycle. Well, purchase. Well with the purchase we can send an email that encourages that customer to purchase our product by offering them something, okay, by giving an offer, for example, we can give a discount always 10 to work. So that the moisturizer that that particular customer was considering buying, can move from consideration. To purchase in because we are going to offer them a discount they can't refuse. So you know we could eat for a specific day, okay, it could be you know something that's going to get them excited to buy the product. 20% off moisturizers, is a pretty good deal and especially if that percentage off is better than the other products they are considering buying. So getting somebody that extra incentive to purchase the product goes a long way via email. Okay, we want to take that next step. Life cycle in nurturing our relationship with customers to ensure their loyalty is okay they have already purchased. How do we get them to purchase that again that’s retention. We want to retain our customers want to get them back to buy the same product or similar products or completely different products in inventory. So what do we do we're gonna send an email to see any email to active customers care gonna give them an offer just for them exclusively in this example we're gonna. Give them a combo pack of facial kit at just $39 and get sunscreen worth $10 for free so you can come up with all sorts of different combinations on offers. He is the offers exclusively just for those whom you want to target in retaining customers because if you just get somebody to purchase once, it's not gonna work. Those people have already taken that step in the relationship where they trust your product. They purchased your product, now you want to go ahead. Can treat that customer special by giving them an exclusive offer. Then what we want to do is advocate the last step in that customer lifestyle, we want to convert that active customer into the brand Abacus Pay. We want that customer to talk about our brand for us. We want dancers promoted to talk about it with their friends. So for example, we want to send an email to those customers to promote our products, okay? So for example, we could say, hey, the sales of our products for this particular day or this month. Is gonna go to R’s favorite nonprofit. Could be educating poor children or cleaning plastic in the ocean or saving animals. We want to be able to get them to speak on our behalf and say look guys, this is a really good company. You know, they are offering me products exclusively, they've offered me discounts in the past. They have good products, they have a lot of different products and on top of all that they help me help the environment, they help the needy, they care. And so we can go ahead and provide a call to action for these customers that are loyal to our brand and have them share the email with their friends to spread the word. You know what we're trying to accomplish for our nonprofit or if anything just gets into promoting it, maybe give them a discount for every friend that they get to buy the product. It doesn't have to necessarily be you know just sharing with friends, it can be that extra incentive agreement discount if they do share with friends and their friends. Hi okay. So this is the customer life cycle and examples of different emails that you can use at every step along the way in the life cycle. So let’s talk about email marketing setup. So email marketing setup, we have a series of steps that we need to go through to get our email setup to go ahead and send out to our target audience. And The first step is we want to identify that target audience in creating segments. So if you have taken. Sum of Mayan listen to some of my webinars in the past about Google Analytics and Google ads. We talk about the segment in. So it's about targeting a specific audience that’s what segment it is taking a piece of the whole. So we don’t want to email all users on our list, all customers maybe we want to target a specific segment okay? So we want to be able to identify that segment. Who is that segment? Is it somebody or a group of people or do you know a partial? List of our customers who purchase a specific product, I would say so versus say or the entire list of customers because the entire list of customers can purchase several different products. And so by targeting a specific segment of our audience or customer base, we can hone in on the message. So if they all have something in common like they all bought that moisturizer, then we can go ahead and be specific with our message.