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Why is McVities so popular and successful? Perhaps there is no other high-end biscuit manufacturer that combines the craftsmanship and happiness that goes into baking a tasty digestive biscuit. Pladis Global, the manufacturer of McVities, one of the fastest-growing snacking companies, started in the year 2016 with a daring promise to bring happiness to the world with every bite of its products. This ambitious plan is fast becoming reality in the top and bottom line revenue of the company with Nigeria not being left out. In the recently released annual report, the company recorded a staggering and puffy sales revenue of €2 billion in 2021 from various brands and sub-brands under its flagship. Among these various brands lies the King of all digestive biscuits, the McVities, popularly known in the UK and the rest of the world. What gave rise to McVities Kingly Title? Building a strong brand requires careful planning and a great deal of long-term investment. At the heart of a successful brand is a great product or service, backed by creatively designed and executed marketing. The story of McVitie’s biscuits' success started in 1809, with a little boy called Robert McVitie. He was born in Scotland and even in his youth knew that one day he would become a baker. His dream was fulfilled in 1839, when Robert, along with his father William, opened up a provisional shop where he could sell his pastries and biscuits. Robert’s shop was so successful, in fact, that he managed to open up several more shops and bakeries. In 1880 when Robert McVitie, sadly, passed away, he left his business to his son, Robert Jr. His legacy and those of his sons endure up to this day. By the time of his death in 1880, Robert’s bakeries were so beloved by the people of Edinburg UK, that Robert Junior’s first major investment in the business was to build up a larger bakery.