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Why are McVities are so popular and successful? Perhaps there is no other high end biscuit manufacturer that combines the craftsmanship and happiness that goes into the baking of a tasty digestive biscuit. Pladis Global, the manufacturers of McVities, one of the fastest growing snacking company, started in the year 2016 with a daring promise to bring happiness to the world with every bite of their products. This ambitious plan is fast becoming reality in the top and bottom line revenue of the company with Nigeria not been left out. In the recently released annual report, the company recorded a staggering and puffy sales revenue of €2 billion in the year 2021 from various brands and sub brands under its flagship. Among these various brands lies the King of all digestive biscuits, the McVities, popularly known in the UK and the rest of the world. Building a strong brand requires careful planning and a great deal of long-term investment. At the heart of a successful brand is a great product or service, backed by creatively designed and executed marketing. What gave rise to McVities Kingly Title? The story of the McVitie’s biscuits success started in 1809, with a little boy called Robert McVitie. He was born in Scotland and even in his youth knew that one day he would become a baker. His dream was fulfilled in 1839, when Robert, along with his father William, opened up a provisional shop where he could sell his pastries and biscuits. Robert’s shop was so successful, in fact, that he managed to open up several more shops and bakeries. In 1880 when Robert McVitie, sadly, passed away, he left his business to his son, Robert Jr. His legacy, and those of his sons endures up to this day. By the time of his death in 1880, Robert’s bakeries were so beloved by the people of Edinburg UK, that Robert Junior’s first major investment in the business was to build-up a larger bakery. McVities digestives are made from a good recipe that helps with digestion and overall health. It was formulated in the year 1888, a man by the name of Alexander Grant, who worked for the McVities family. He formulated the secret recipe used in the creation of the world-famous McVitie’s digestives, having worked for the company for four years. His innovativeness and contribution stood as a step forward to the beginning of fame for the brand as having good product. Nonetheless, great products never survive simply because they are great they need great promotions too. In the year 1983, immediately after the McVitie’s digestives recipe was created, the McVitie’s firm was commissioned by the royal couple, Queen Mary and King George the Fifth, to bake the wedding cake for the royal wedding. This opportunity created an avenue for dignitaries all over the world, and millions of zealous fans across the globe consequently promoting and putting the McVities brand at world centre stage. Royal families are trend-setter and what they consider popular, is popular with the masses. The same was with Queen Mary and King George the Fifth, who recognized McVitie’s as a bakery worthy of the royalty. Numerous royal couples like Princess Elizabeth and Prince Williams commissioned their wedding cakes from the McVitie’s bakery, hence giving it the ultimate seal of approval. After this event, the firm’s profits started to high-rocket. It gained more and more recognition, as was evident with the numerous explorers of the early twentieth century who used the McVitie’s biscuits in their expeditions. The numerous explorers used McVitie’s as they were tasty, healthy for digestion, and most importantly because they were easy to store and transport. Another major event that gave a major step forward for the McVities brand is the major role it played in the First World War. McVitie’s was tasked by the British government to supply the troops with the so-called “Iron ration” plain biscuits. The biscuits already proved themselves in a large number of different environments as they were used by many expedition crews, thus they represented the perfect food for the soldiers serving in the trenches. The company went on to experiment with its products, and in the twentieth century developed numerous new types of biscuits and cakes. In 1925, McVitie’s developed the Homewheat Chocolate Digestive type of McVitie’s biscuits (today is known as McVitie’s Chocolate Digestives); in 1927, they developed the Jaffa cake. Almost twenty years later, the Penguin became part of McVitie’s and one of its recognized brands in 1946. The Chocolate Digestives, Rich Tea and Hobnobs are Britain’s favourite tea-dunking biscuits. All three types are produced by McVitie’s, with the first being originally created in 1925 in McVitie’s Harlesden factory. The chocolate digestives are actually regular digestive cookies which are coated on the underside with milk, dark or white chocolate. It is this cookie that has won both the 2004 and 2009 awards and remains the favourite British biscuit up to this day. Other types of chocolate digestives include the basic biscuits with chocolate chips mixed in, or biscuits with a layer of chocolate, caramel or mint on top. The American travel writer, Bill Bryson, said that the chocolate digestives were Britain’s masterpiece. It’s not hard to see why the McVitie’s biscuits are so famous in the UK, and in other parts of the world. The brand has a long and rich history, and its story is one of success and innovation. Robert McVitie started a business that would become his legacy, which his sons would continue to groom until it became a world-famous brand which delights biscuit enthusiasts across the globe. The McVitie’s is also beloved by the royal family, which is the ultimate seal of approval. After existing for so long, the company is still going strong, and it will probably continue to do so in the centuries to come, producing marvellous biscuits which are a joy to dunk into a warm cup of tea.