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“The Blair Witch Project,” directed by Eduardo Sánchez and Daniel Myrick, was released in 1999. This extraordinarily effective horror film uses found footage to parody the documentary format. This mockumentary explores the difficulties of teens solving problems alone, shocking the audience with disbelief at the film’s reality. The film’s purpose is to scare the viewers, which is perfect for horror fans and fanatics. This classic horror story begins when three adolescents, Heather, Josh and Michael, document their journey through the lands of Black Hills, Maryland, uncovering the truth of the local legend, the Blair Witch. They hike through the bush for several days while fear, mistrust and paranoia build when encountering troubles. The trio then gets lost in the woods and finds ritualic remains before separating and disappearing forever. A year later, their footage is found, and this film is created. The film intends to scare the audience without using special effects or digital monsters. The film demonstrates that it doesn’t take much to scare an audience by mocking classic horror movies and independent teenagers. While this film is a mockumentary, it proves many traits of an actual documentary, including cinematic techniques. The film’s structure follows the plot tropes of a traditional horror film, complete with stereotypical characters. The off-screen marketing used to promote the film as ‘real’ enhances the illusion of a documentary and that what the viewers are witnessing happened. All of this culminates in a movie that breaks barriers, becoming a unique experience for the viewers. The film parodies a traditional objective documentary using found footage, incorporating the idea that what the audience sees has not been edited. Sánchez and Myrick’s most notable feature in the film was the actor’s camerawork. The movie is dictated by shortcuts and takes from unedited footage. All the tape is shot on a colour camcorder, operated by Heather with a 16mm black and white camera, used by Josh, while Mike’s on the sound. The producers are careful with the hidden structure presented in the film, with concealed ways of introducing information seamlessly. When the teens arrive at Blair, they get straight to interviewing locals. Using medium to long camera angles, the viewers are told of a mysterious old lady in town, the kidnapping of children in the woods and a lady hearing a “documentary about the witch on the discovery channel”. Demonstrating realism, even when the directors portray this as folklore or gossip, jokingly passed through generations by locals. The handheld camera work shown by the characters adds an extra level of authenticity to the story, making audiences feel what they see is real. When the horror starts to unfold, it is more terrifying than ever because audiences have bought into the idea that what they see is real. The characters chosen by the director represent character tropes and stereotypes of traditional horror films. These characters are recognisable and predictable, and the audience feels fear. As twisted unexplainable events start to occur in the woods of Black hill. Sánchez and Myrick shine the light on the classic stereotypical stars of the horror genre, such as the Entity, Final Girl and the Sceptic. The entity, a character considered unworldly or demonic/spirit-like, is portrayed by the Blair Witch. Throughout the day, the characters feel that an evil presence is following them. Even when given the gift of sunlight, the characters still face challenges during the day, which trigger the terror and torture ritualised by the Blair Witch at night. On the fourth day of being stranded in the forest. Heather wakes up to find Josh’s gore wrapped in his t-shirt in a bundle of sticks. This illustrates the Blaire Witch’s warning of her plans of sacrifice. The perfect representation of Heather is demonstrated as the Final Girl. She is the last person to remain when videoing in the tent and in the film’s last minutes inside the house. The final girl is typically the last one standing, the one to confront the entity. This is demonstrated through the ending house scene where Heather, positioned in a Dutch angle, is screaming at Josh, standing in the corner, making the audience believe he is possessed. The final character Josh and Michael, take turns being the Sceptic. The Sceptic represents the non-believer, the one who is always in denial. These characteristics are described when the trio get lost and run out of food, causing petty arguments over the situation. All these stereotypes and tropes add to the sense of realism this film envelopes. The “Blair Witch Project” marketing strategy immerses audiences in the authenticity and uniqueness of this film, making audiences believe it was real. Using tactics, including online reports and misinformation about the actors, made this film one of the most successful horror movies ever created. “The Blair Witch Project” team started planting rumours and misinformation about the cast. With missing person leaflets and a Blair Witch website, illustrated with fake police reports, updates on the missing actors and phony newspaper articles. Imagine watching a horror film to find out it was real. These marketing strategies made a finale seem realistic, causing the viewers to erupt into chaos. The Blair Witch documentary was an awe-shocking mockumentary, which positioned viewers to feel intense horror and the sense of realism this film portrays. From the found footage to interviews to stereotypical characters and the use of marketing of the film. Has led the directors to not only fulfil the film’s purpose but make one of the most successful horror films of the 21st century.