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In this academic short presentation in a business class, the speaker is trying to give some technical information about TV short commercials in the Us that last for some seconds. The other commercial is the infomercials that last longer and sell the product on the phone. She mentions the infomercials can have some benefits like the time that they have and the company can feature more about the product to the viewers. Like the infomercial of an exercise chair that has the enough time to talk about all the features that the item has to attract more customers. The second benefit is that the company can sell the product right away on Tv while the people are watching the infomercial. In this way the company can get feedback that the people actually liked the product or not and that they can make modifications to the advertisement if it is necessary.