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Next, we will talk about why companies collect data. Why do companies collect data? Big companies like Meta (formally known as Facebook) or Amazon collect data so that it’s easier to understand what their customers want from the company and build a better customer experience. Another reason why companies collect your data is to improve marketing strategies. In order to make future commercials more successful and specifically targeted, the data companies collect would be able to tell you which of your marketing campaigns and strategies the target audience responds to and favors. How do they collect data? Most companies formally ask for client information. It's standard procedure for websites to require users to complete a form in order to register. The company asks for a name, an email address, and occasionally, additional sensitive data like age and gender. Businesses regularly employ email monitoring to find out who opened emails, where they were located, and what kind of device they were using. Similar to this, apps typically contain SDKs (Software Development Kits) from third-party data trackers that are used to source client data. This is the most common method of data collection when it comes to mobile devices, and specifically when it comes to data on digital consumption. Businesses often act as data aggregators. They could purchase or acquire customer information from other parties to other third parties.