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Before we talk about data collection, we should first talk about what data is. Data is any information, regardless of its type, that has been formatted in a particular way. Data collection, also known as data gathering, is the process of obtaining and measuring information on certain variables in an established system, allowing one to answer pertinent questions and evaluate outcomes. It is possible to measure advancement and success when data is obtained, followed, and accurately analyzed over time. Organizations can use data to assess the success of a certain plan. Effective, respectful discussions may be developed with the help of good data, and key decision-makers and stakeholders can be won over. The absence of security surrounding data collecting is one of the most (terrifyingly) frequent problems. Significant data breaches were experienced by well-known internet companies including Adobe, Zynga, and Canva just in 2019 alone.