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| rider tuction of the printing press, a a eee culture began in Europe. es by accelerated production of Printed material. Mass production of books lead to decrease in the prices of the books and their circulation increased. Now the reading culture was not restricted only to the elites but, even the common people had easy access to these books. Printers also focused on publishing folk tales and ballads, well-illustrated with pictures so that the books could be enjoyed even by a less educated audience from the villages. These books gave an opportunity to more and more people to come in contact with the ideas of philosophers and leading thinkers of the time. Thus, this changed the reading culture of Europe widely. ad : aen 44 * y