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A blue ocean is tied to a particular time and location. Apple and Netflix are the two most common examples of the Blue Ocean Strategy done right. They secured their places in the crowded market by providing a different product at a cheaper cost, which raised the bar for the competition. Let's take a look. Apple ventured into a blue ocean by launching iTunes, a service for music download before that people generally downloaded their music files illegally. But Apple gave them a way to get the music legally. Moreover, it made sure to offer better quality files and reasonable prices. That's how the company tapped into the vast pool of music fans. It was a massive win for everyone music listeners, music producers and apple. Netflix is another excellent example. Instead of fighting its way through the massive competition in the video rental industry. Netflix invented a new model of movie renting. First introduced video rentals through the mail and then create The first ever video streaming service that offered subscriptions. Many companies followed in Apple's and Netflix's footsteps. However, all the other companies had to make it out in a red ocean, while Apple and Netflix could reap the benefits of