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Meet Yumi! Yumi sees an Amazon awareness ad on a developer community site. She notices her favorite gaming influencer talk about how SDEs flourish at Amazon. She watches a video ad about Amazon SDE life before a YouTube code-debugging tutorial. Searching Google, Amazon shows up again. Out of curiosity, Yumi clicks to explore. Applying is easy. She can start now, finish later, and sign up for alerts when new roles open. She now sees social media ads and receives emails with resources guiding her through the interview process… … all delivered at the right stage of her journey. As a proud Amazonian, Yumi spreads the word about Amazon’s Referral program with her professional network.