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The first is the Systems of Record or the S-O-R. For those who began their transformation early, systems of record were what was generally relied on. Systems of record (S-O-R) typically rely on using internal data to store information that is easily accessed by employees. According to data warehousing expert Bill Inmon, every system of record shares the following characteristics: it provides the most complete, most accurate and most timely data, it has the best structural conformance to the data model, it is nearest to the point of operational entry and it can be used to feed other systems. In LANDBANK, we started using SAP-HRIS for the human resource data repository as well as the Customer Information-Central Liability System (C-I-CLS) for our clients data repository. Next up is the introduction of Systems of Collaboration. Systems of collaboration tap into the data collected by the S-O-R, but more importantly, they allow for a flow of knowledge between employees at a speed that wasn’t possible before the technology improved. Famed platforms like Slack and Microsoft Teams have perfected this system of collaboration and allow teams to interact with and pull out this knowledge that had stayed hidden for so long before. The next step in the evolution involved systems of engagement. Advances in database optimization technology allowed these new systems to collect and source this data faster than ever before and provide actionable business insights at a rapid pace. Systems of Engagement (S-o-E) refers to the technology adopted by an organization to help facilitate and orchestrate the customer journey via more personalized, seamless interactions across the various touchpoints. These include social media channels, email marketing platforms, mobile apps, content management systems, personalization vendors, and more. The final stage of the evolution, or what is currently the best way to enable transformation, involves threading systems of productivity and outcomes together. Technology has finally progressed to the point where we can take the advantages of all the systems that came before and use them in a cohesive and unified way to create a better customer experience platform delivering revenue and productivity outcomes for customers, our employees and also ourselves. Companies give teams the power to link workflows and scale productivity across their entire organization.