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How did Samsung sell more products through a seamless digital experience? First-party data on The Trade Desk. It helped them garner one hundred and thirteen percent more conversions via cross-device targeting, decrease their cost per acquisition by fifty three percent, and grow their first-party data by a whopping four hundred and seventy percent! They scaled their reach in real time, engaging customers across premium websites and apps. For a true omnichannel experience. That’s the power of first-party data... on The Trade Desk.