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We may seek to distance ourselves from bullshit, but we are more likely to turn away from it with an impatient or irritated shrug than with the sense of violation or outrage that lies often inspire. The problem of understanding why our attitude toward bullshit is generally more benign than our attitude toward lying is an important one, which I shall leave as an exercise for the reader. The pertinent comparison is not, however, between telling a lie and producing some particular instance of bullshit. The elder Simpson identifies the alternative to telling a lie as “bullshitting one’s way through.” This involves not merely producing one instance of bullshit; it involves a program of producing bullshit to whatever extent the circumstances require. This is a key, perhaps, to his preference. Telling a lie is an act with a sharp focus. It is designed to insert a particular falsehood at a specific point in a set or system of beliefs, in order to avoid the consequences of having that point occupied by the truth. This requires a degree of craftsmanship, in which the teller of the lie submits to objective constraints imposed by what he takes to be the truth. The liar is inescapably concerned with truth-values. In order to invent a lie at all, he must think he knows what is true. And in order to invent an effective lie, he must design his falsehood under the guidance of that truth. On the other hand, a person who undertakes to bullshit his way through has much more freedom. His focus is panoramic rather than particular. He does not limit himself to inserting a certain falsehood at a specific point, and thus he is not constrained by the truths surrounding that point or intersecting it. He is prepared to fake the context as well, so far as need requires. This freedom from the constraints to which the liar must submit does not necessarily mean, of course, that his task is easier than the task of the liar. But the mode of creativity upon which it relies is less analytical and less deliberative than that which is mobilized in lying. It is more expansive and independent, with mare spacious opportunities for improvisation, color, and imaginative play. This is less a matter of craft than of art. Hence the familiar notion of the “bullshit artist.” My guess is that the recommendation offered by Arthur Simpson’s father reflects the fact that he was more strongly drawn to this mode of creativity, regardless of its relative merit or effectiveness, than he was to the more austere and rigorous demands of lying. What bullshit essentially misrepresents is neither the state of affairs to which it refers nor the beliefs of the speaker concerning that state of affairs. Those are what lies misrepresent, by virtue of being false. Since bullshit need not be false, it differs from lies in its misrepresentational intent. The bullshitter may not deceive us, or even intend to do so, either about the facts or about what he takes the facts to be. What he does necessarily attempt to deceive us about is his enterprise. His only indispensably distinctive characteristic is that in a certain way he misrepresents what he is up to. This is the crux of the distinction between him and the liar. Both he and the liar represent themselves falsely as endeavoring to communicate the truth. The success of each depends upon deceiving us about that. But the fact about himself that the liar hides is that he is attempting to lead us away from a correct apprehension of reality; we are not to know that he wants us to believe something he supposes to be false. The fact about himself that the bullshitter hides, on the other hand, is that the truth-values of his statements are of no central interest to him; what we are not to understand is that his intention is neither to report the truth nor co conceal it. This does not mean that his speech is anarchically impulsive, but that the motive guiding and controlling it is unconcerned with how the things about which he speaks truly are. It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. A person who lies is thereby responding to the truth, and he is to that extent respectful of it. When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose. In his essay, “Lying,” St. Augustine distinguishes lies of eight types, which he classifies according to the characteristic intent or justification with which a lie is told. Lies of seven of these types are told only because they are supposed to be indispensable means to some end that is distinct from the sheer creation of false beliefs. It is not their falsity as such, in other words, that attracts the teller to them. Since they are told only on account of their supposed indispensability to a goal other than deception itself, St. Augustine regards them as being told unwillingly: what the person really wants is not to tell the lie but to attain the goal. They are therefore not real lies, in his view, and those who tell them are not in the strictest sense liars. It is only the remaining category that contains what he identifies as “the lie which is told solely for the pleasure of lying and deceiving, that is, the real lie.” Lies in this category are not told as means to any end distinct form the propagation of falsehood. They are told simply for their own sakes — i.e., purely out of a love of deception: There is a distinction between a person who tells a lie and a liar. The former is one who tells a lie unwillingly, while the liar loves to lie and passes his time in the joy of lying. ... The latter takes delight in lying, rejoicing in the falsehood itself. What Augustine calls “liars” and “real lies” are both rare and extraordinary. Everyone lies from time to time, but there are very few people to whom it would often (or even ever) occur to lie exclusively from a love of falsity or of deception. For most people, the fact that a statement is false constitutes in itself a reason, however weak and easily overridden, not to make the statement. For St. Augustine’s pure liar it is, on the contrary, a reason in favor of making it. For the bullshitter it is in itself neither a reason in favor nor a reason against. Both in lying and in telling the truth people are guided by their beliefs concerning the way things are. These guide them as they endeavor either to describe the world correctly or to describe it deceitfully. For this reason, telling lies does not tend to unfit a person for telling the truth in the same way that bullshitting tends to. Through excessive indulgence in the latter activity, which involves making assertions without paying attention to anything except what it suits one to say, a person’s normal habit of attending to the ways things are may become attenuated or lost. Someone who lies and someone who tells the truth are playing on opposite sides, so to speak, in the same game. Each responds to the facts as he understands them, although the response of the one is guided by the authority of the truth, while the response of the other defies that authority and refuses to meet its demands. The bullshitter ignores these demands altogether. He does not reject the authority of the truth, as the liar does, and oppose himself to it. He pays no attention to it at all. By virtue of this, bullshit is a greater enemy of the truth than lies are. One who is concerned to report or to conceal the facts assumes that there are indeed facts that are in some way both determinate and knowable. His interest in telling the truth or in lying presupposes that there is a difference between getting things wrong and getting them right, and that it is at least occasionally possible to tell the difference. Someone who ceases to believe in the possibility of identifying certain statements as true and others as false can have only two alternatives. The first is to desist both from efforts to tell the truth and from efforts to deceive. This would mean refraining from making any assertion whatever about the facts. The second alternative is to continue making assertions that purport to describe the way things are but that cannot be anything except bullshit. Why is there so much bullshit? Of course it is impossible to be sure that there is relatively more of it nowadays than at other times. There is more communication of all kinds in our time than ever before, but the proportion that is bullshit may not have increased.