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What was PepperTap? PepperTap provided online shopping platform that addressed customers' need to buy groceries from local markets by delivering the goods to their doorsteps. It targets buyers from different groups of cities, divided into three tiers. The service helps in solving the problems of long queues in the market, limited parking spaces and manipulative intermediaries. Grofers, their main competitor, focused only on big cities to reduce management costs. Another strong competitor of theirs is BigBasket which manages its own inventory and operates as a mega wholesaler, while PepperTap obtains their inventory from local suppliers