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Introduction The world has come a long way in technology and marketing. From chatbots to self-driving cars, AI has slid comfortably into our lives. The applications of AI and the use of AI products have been constantly and conveniently mounting. The algorithms are getting better and quicker, making AI products more proficient. It is essential that AI would be a necessary part of future digital products. However, AI has not just transformed the technological world but also significantly impacted the marketing world. So, what is the relationship between artificial intelligence and marketing? How is AI transforming the face of digital marketing? All these questions will be answered under this guide only. This guide will assist you in learning the significance of AI in Digital Marketing to develop a more effective marketing approach. So, let’s get started!