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Decoding The Difference Between Traditional Marketing And Digital Marketing While investing in marketing for your business, you need to understand the difference between the two types of marketing available. Traditional marketing and digital marketing although both are forms of marketing that are used to increase your company’s sales but must know the difference between traditional marketing and digital marketing and invest in it based on your company’s demand. Traditional Marketing Traditional marketing as the name suggests is an old form of marketing. It is a one-way communication reaching customers to promote a product or service through newspapers, banners, telephone, broadcast, sponsorship, and so on. Digital Marketing Digital Marketing is a new form of marketing that is being adopted by several companies to have a global reach. Digital marketing, unlike traditional marketing, is two-way communication, where the customer’s response can easily be acknowledged and revert back further. To promote a product or service through digital marketing, digital channels such as digital ads, websites, smartphones, etc are used. Tools used in digital marketing are SEO, sem, PPC, web design, content marketing, etc.