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What Is Omnichannel Marketing: Everything You Need To Know About It In the information age, where competition is intense, it is difficult for businesses to leave an impact on their presence to their customers. Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as customers move down the sales funnel allowing for a more impactful customer experience.Omnichannel Marketing enables the brand to create a hassle-free user experience for their customers. Consumers have the option to purchase products online, in-store, or have the choice of buying online and picking up the product in-store.Digital marketing spurs up to an essential component of omnichannel marketing. As digital marketing is responsible for handling the websites and social media accounts of the brand, it is essential to invest in it to increase traffic to your brand and thus result in generating more revenue for your brand.