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Making Money with TikTok - Fundamental Knowledge You Must Know! Hello everyone, welcome to DigiAds TikTok lesson. Today's video will teach you the fundamental knowledge of how to use TikTok advertising to make profits for your business! We have three topics to cover in the video: First of all, what is TikTok from the perspective of business? Secondly, we would talk about up-to-date TikTok business global strategies. Last but not least, we will together forecast the future trend of TikTok global business! All right! So let's get started! TikTok is a product under ByteDance - launched in May 2017 - and is now positioned as a short video platform for entertainment integrated with e-commerce business. Have you heard about Douyin? - the Chinese version of TikTok. It transformed from a short video entertainment platform years ago into today's short video and live streaming ecommerce platform. And it forever reshapes the landscape of e-commerce in China market! Came from the same mother company, TikTok would definitely follow the same pattern in its over 150 global markets. TikTok today is equivalent to China's Douyin in the year 2019. Its ecommerce feature is not very apparent, however, we are sure that TikTok is going to make a difference in the e-commerce world. Moreover, with the ecommerce market saturated in China, overseas' primary markets would be the key growth point for ByteDance. Therefore, TikTok's growth into a top player in today's ecommerce industry is the primary global business strategy of ByteDance. I can boldly predict that TikTok's EC development will be faster than Douyin in China, because ByteDance has already built up a mature business model with years of testing and success in China. As soon as there are enough merchants participating, TikTok's EC business will expand drastically and soon take over the global e-commerce market. In the second section, let's take a look at the current global strategic landscape of TikTok. The data chart on the right comes from Sensor Tower app store. In the year 2021, Sensor Tower shows TikTok exceeded 59 million downloads, top of the chart. Among them, the US market accounted for 12%, very impressive. This is solid proof that users on a global scale are very fond of using TikTok. We can see many top well-known brands have opened and run their accounts on TikTok, as this page shows. The earlier your business starts taking advantage of TikTok, the better. Once TikTok is saturated with competitors, it will be very challenging for you to succeed as it is now. Point In the third section, let's together make a forecast of TikTok's development in the future! If you ever visit China in recent years, you should notice that Douyin, the Chinese version of TikTok, is everywhere. People watch short videos and buy products relentlessly on TikTok all the time. Douyin has built a very mature and profitable ecosystem in China market. Now it's TikTok's turn to take advantage of the business model from China market and apply it to other countries all over the world - therefore TikTok will grow drastically in the near future. Now achieving success on TikTok is still fairly easy. For example, if you produce some high quality video, you can easily attract tons of fans with TikTok's recommendation algorithm; or if you luckily pick some winning product to sell on TikTok, it could turn into a best seller to earn you decent amount of profits. Transfer Let's take a brief example We can see the background data. This is a common product in China. Video shooting is also very simple, it is just a product display, but we can see the overall data situation of its advertising xx days, xx single, continuous explosion for a whole year. This is the biggest advantage of TikTok at present. First of all, the first group has a large base, and the second is that there are very few content creators at present. These points are very beneficial for us to occupy the overseas market of TikTok first. What is this app? See the link in the description! Why do we say that TikTok is the best platform to kick off your e-commerce at a very low cost? We are familiar with big ecommerce platforms like Amazon and Facebook. However, when you advertise your products on these platforms, the cost is comparatively high compared to TikTok's. TikTok's advertising cost is now one of the lowest among all EC platforms, plus with TikTok's well-known high vertical accuracy to help you get the right audience you want, in one word, TikTok awards you a low cost but high conversion. Be it your store on Shopify or TiKTok EC stores, TikTok is the ideal platform to use. Thank you for your watching! To sum up, Tik Tok is currently at the primary stage, full of potential and opportunities! With TikTok's low advertising cost and high vertical accuracy, TikTok could help you reach the customers you desire at a low price! Please do not wait until every business in your industry opens their TikTok accounts - that's when it is too late! Seize the opportunity and win the future!