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Simi is a senegalese entrepreneur based in Dakar. She started her business one year ago. Her company delivers a new approach to e-commerce and digital consultancy services. It is already a national reference. She is now looking for an associate. Eric seemed to have a great profile. After one phone call, they agreed to meet for a talk. Simi continued politely the interview,even if she did'nt feel good. Knowing african entrepneurs on an amicable personal level will create a good basis for further business negotiations. African place emphasis on respect across status and gender so,do take into consideration specific details when greeeting an African : - African greetings are not rushed. It is more polite to ask about the welfare of the other paty and his or her family health and other personal inquiries - never critcise or refuse a gift, even it it won't be usefull,or you did'nt like it. Use either the right hand or both hands whenever handing over a gift in more traditional environments - taking in consideration cultural and religious habits is highly appreciated such as not kissing on cheek or sometimes handshaking for oposite sexe in muslims culture.