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As the education sector rebounds from COVID19, the need to digitally position Australia as preferred higher education destination for Indian students is essential. ‘Study Australia’ website started ‘India Digital Education Hub’ as a dedicated section in July 2020 with a mission to uplift & highlight ‘Australia’s International Education’ brand in India. As a digital resource & knowledge centre for students, parents, agents, providers, and industry in India, the Hub offers: • Tools like : Career Matcher; Partner Hub; Course Search; ‘Academic-Readiness Micro Credential’; Employability Hub • News about Visa Updates, Inspiring Students & Alumni Stories • Experiential Academic Masterclasses • And Campaigns Events Like ‘Study Australia Virtual Education Showcase’ & Study Australia Entrepreneurship Challenge’ The Hub’s digital initiatives in 2021-22 were a success story, resulting in over: • 1.5 Million Website Visits • 868 Million Impressions • 605 Million Video Views • 91 thousand Course Search • 14.4 thousand Leads