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Garinja files. The Garinja files is a book by a Nigerian author named Leke Alder. And he calls it a dystopian novel meaning, it is a novel based on imaginary place which has a lot of injustice and suffering and then the book, the novel is set in post code in 19 days. These imaginary Garinja republic. The book has a disclaimer stating that the places and people do not depict actual people and places. However, by the time you read the novel, you will notice that the colloquial expressions used in the novel are Nigerian. The first thing to note is that the knowing is speaks for this transmedia franchise because it has elements of injustice and suffering, which is common to all human societies. However, it has a typical African setting. Yes. And this African setting makes it a novel that a lot of Africans will be able to relate with. And then going forward, I also talk about how this is one of the strategies. That is the theme that will be potentially used to draw and followers of this franchise in. The Garinja files will make a good transmedia franchise since the themes that people from various societies and facets of life can relate with. Everyone can relate with injustice and suffering, especially in the African setting. The target audience will be Nigerians. Nigeria has an estimated population of 220 million individuals. Of this population, about 83 million has access to the Internet and a smaller portion, of which almost 30 million subscribe to pay-television services. If this transmedia franchise moves to a TV series, it will have the potential to reach almost 30 million Nigerians. The theme of the book revolves around impunity in the Garinja republic, and this is something that a lot of Nigerians can relate to because they have suffered the consequences one way or the other. And this is the basis upon which this electronic book is chosen for the media franchise. The three media channels that we used in the media forms that we use in social media, television, and a book the printed book because this, this electronic book is not very hardcopy. So that would be something that would push a lot of people to read. However, the reading culture within Nigeria is not such a big thing in the country. However, banking on the TV series and social media is something that will really work for this franchise and for the social media, Twitter will be the only social media network used for this franchise and regarding Twitter, franchise making use of influencers, Twitter influencers and hashtags. In 2020, there was a movement to end police brutality among youths, police brutality against youths in the country, and Twitter influencers within the social network played a huge part in the followership and effectiveness of that campaign. The market strategy before we go to the TVs series, the print media. The market strategy is what's called the hand raiser strategy, where followers gathered and should being able to relate with the stories in the book that the franchise is trying to convey here. Also, the authors states and disclaims that the book represents any living people the actual place. However, from the colloquial lingua used indicates that it was inspired by true events in Nigeria. So that could also be a market strategy that we will used in this franchise. Yeah, and for the TV series, we know that Nollywood is among the top three movie industries which represents the Nigerian movie industry that have the very huge followership around the globe and the TV series that make use of a lot of popular Nollywood actors and actresses to drive home or represent the media, the TV series, and a book launch. Now, we discuss the media firms with possible corporate synergies for social media endorsement packages for celebrities to actually endorse the TV series and actually endorse it by using the hashtags Garinja files and then publishing houses for the book launch. Huge publishing houses like Amazon books can be brought into this franchise. And for the TV series, there are a lot of TV subscription services run by various organizations such as, MultiChoice Africa and Netflix.