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Welcome to incognito money podcast 8 Ways to Immediately Increase Your CPA on Google Ads A cost per acquisition (CPA) is the average amount you pay each time you acquire a new customer. It’s used in online marketing to determine how much you should spend on advertisements, such as Google AdWords and Facebook ads, to generate revenue. To achieve the best return on your advertising dollars, it’s important to understand how to increase your CPA with Google ads, so that you can pay less per click while still generating revenue. Here are eight ways to do just that. 1) Make sure you have good landing pages That’s where it all starts. Before you even think about creating a new campaign, there are a few things you need to make sure of. First and foremost, your landing page needs to be high-quality. You want people who click on your ad to have a great experience and convert into customers—not bounce off or close out of your site because they didn’t find what they were looking for. 2) Use 3rd party tracking The 3rd party tracking tool, like a cpa networks 2022 and other software allows you to track your campaigns on different domains and channels. Not only can you see what’s working but, you can use it as a guide for other marketing efforts and track your results within those platforms, too. Tracking is vital if you want to see what’s working so that you know how much of your budget should be dedicated towards each platform. 3) Bid based on traffic quality, not clicks alone If you’re using PPC advertising, keep in mind that your goal isn’t always just to get clicks. Rather, you want high-quality traffic (i.e., users who convert or are likely to convert) and a low cost per action (i.e., spending as little money as possible for each conversion). The simplest way to do that is by bid based on click quality—that is, setting a higher bid amount for terms/keywords with a lower cost per action. 4) Run more ad groups Run more ad groups. By spreading your budget across many different ads, each with a small amount of money, you’ll be able to test a lot of variations and find out what’s working best for you. When it comes to your campaigns and Ad Groups, try not to have more than 5-10 total at any given time. With so many running at once, you won’t be able to easily test changes; things will just get too cluttered. 5) Use upselling to boost your ROI Upselling is a great way to boost your return on investment (ROI). Say you have an advertising budget of $10,000. You use that money to drive 100 leads, and those leads buy $50 products each—that means your ROI is 50%. But if you upsell just 10% of those 100 customers—ten customers—your ROI jumps from 50% ($5000) to 60% ($6000). That’s a 20% improvement just by adding in one more step! 6) Don’t over-optimize your text ads When you’re writing text ads, it’s tempting to over-optimize your ads. But you should resist that urge. Not only does excessive optimization lead to higher costs, but it can also cause your ad quality score to decline. Remember: Optimize for conversions first and foremost; don’t go overboard with SEO-based keywords or phrases just because they’re allowed. 7) Test your ad copy Always test your ad copy and landing page. Sometimes one change can increase your click-through rate significantly. For example, if you’re paying $1 for each lead generated from an ad, but changing a single word in your headline or body copy can increase your click-through rate by 10%, it might be worth testing different options to see which one drives more traffic at a lower cost. 8) Test your landing page design Getting your landing page right is critical for any successful campaign. Use a landing page tool, such as Unbounce or Landing Page Optimizer, to create several different versions of your landing page. Then test each version by using separate ad groups, one for each version of your landing page.