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Welcome to incognito money podcast CPA Ads: How to Get Started If you’re looking to set up a CPA campaign, you have some decisions to make first. What type of ad network or affiliate program should you use? How do you track your campaigns? What sort of ads and offers should you create? If you’re new to the idea of CPA advertising, these may be the questions running through your head right now. Fortunately, we’re here to give you the information you need to get started with your own campaign! What are CPA ads? The term CPA stands for cost per action. CPA ads are a type of paid advertising that occurs when a user clicks on your advertisement and takes some sort of predetermined action. This can be downloading a coupon, filling out a form, subscribing to your newsletter, or many other actions. You will only pay for these kinds of ads when they actually happen—when users take these pre-determined actions. Creating A Funnel That Sells Many people think that advertising is a get-rich-quick scheme, but it’s actually much more complicated than that. There are plenty of ways to attract customers through CPA ads—but they can be pretty pricey if you don’t know what you’re doing. As such, you want to make sure your business has some kind of funnel in place before trying anything too complex. CPA Account Structure CPA marketing campaigns fall under three distinct structures, each requiring different types of account setups. In a cost-per-action (CPA) campaign, you pay when an action is taken by a customer; in cost-per-click (CPC) you pay when a person clicks on your ad and is brought to your website; and in cost-per-impression (CPI), you only pay for impressions—the number of times your ad appears. Landing Page Requirements A successful landing page for your CPA ad will include a clear call-to-action and a prominent headline. You want to drive traffic directly from your ad onto your landing page, so make sure that your audience knows exactly what you’re trying to sell before they click on it. Use words like click here or get it now in order to prompt an immediate action. Nurturing Tactic 1 - Building an Email List Through Opt-In Offers Building an email list is a great way to nurture your potential customers as they are most likely interested in what you have to offer. Email marketing is one of, if not the best, way of converting sales through building a relationship with your customer base. By getting them on your email list, you can develop that relationship and keep in touch with those that could become paying customers at some point in time. Nurturing Tactic 2 - Follow up with Email Series Once a Lead Submits an Opt-In Form If you have opted-in to receive a series of emails, here are some ideas of what you can include in your email series. Depending on what your product is, you can mix and match these ideas as they fit best into your specific situation. Tracking with Google Analytics Google Analytics is a powerful analytics tool that tracks and reports on your website traffic. By using Google Analytics, you’ll be able to track how many people visit your site each day, what pages they view, where they come from, and more. This information will help you determine which keywords are most effective for getting visitors to your site and which ones need improvement. Defining KPI's And Metrics Before you begin your campaign, you need to have a clear idea of what your KPI’s are. KPI stands for key performance indicators, and is a measure of success in marketing campaigns. It can be an action or event that you want to happen as a result of running your CPA ad, such as signing up for an email list or making a purchase. Make sure that all these KPIs are measurable so that when they do happen, you know it! If you don't know how many people signed up for your email list or made a purchase after seeing your ad, then there's no way to tell if it was successful or not. Defining what exactly these KPIs will be ahead of time will help ensure that once they do happen, you'll know immediately if it was because of the ad. It's also important to define how much money each one should cost (or make) before moving on to another one.