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Welcome to Incognito money Podcast How to Reduce CPA and Make More Money with Google Ads If you’re new to Google Ads, the cost per acquisition (CPA) might seem like an uphill battle that you can’t possibly win. But it doesn’t have to be this way! With smart targeting, strategic bidding, and clear ROI tracking, there are plenty of ways to reduce your CPA and make more money with Google Ads. This guide will give you step-by-step instructions on how to do just that! Targeting Once you’ve identified your ideal customer, it’s time to zero in on specific segments within that group. When selecting a target audience, think about these factors: How old are they? Where do they live? What other websites do they visit? What interests them? What kind of mobile device do they use? Which apps do they have installed on their phones or tablets? What else can you find out about them by digging through their social media profiles or LinkedIn accounts? Spending and Bidding Most people are spending $0.75 per click, when they could be spending as little as $0.10 or less. To reduce your cost-per-click (CPC), you must bid more aggressively—not more than you can afford, but certainly more than many people currently do. The more you bid, though, the fewer times your ad will show up in searches. Creating Remarketing Lists Remarketing is a powerful tool that allows you to reach people who have already visited your site. You can show them relevant ads for products they’ve viewed or pages they’ve visited, right when they’re visiting your competitors’ sites. In general, remarketing costs less than other forms of online advertising (like PPC), but costs more than Display Advertising Networks. Location Targets Using location targeting will expand your reach and help you get more conversions. Location targeting is powerful because it allows you to show ads only to people in a specific area, like major cities or even neighborhoods. It’s especially effective for small businesses that are local in nature, like plumbers or restaurants. Location targeting works for both search and display ads. Excluding Keywords and Negative Keywords The first thing you need to do is to exclude any keywords that aren’t related to your niche from your campaigns. Negative keywords let you pinpoint exactly what kinds of searches your ads shouldn’t show up for. That way, if a keyword or phrase doesn’t contribute anything of value, it won’t end up in a campaign that gets so expensive it makes more sense just to shut it down. Is your Geo-Targeting Correct? The cost-per-acquisition (CPA) model—also known as cost-per-action (CPA) or cost per acquisition—is a popular payment model for affiliate marketers. It means that you’re paid only when your link results in an action, such as a sale, signup, or download. You usually pay nothing up front and then receive a commission on every sale that comes from your site or landing page. Adding Negative Keywords at the Campaign Level You can add negative keywords to each individual campaign, but it’s faster and easier at a campaign level. If you’re running multiple campaigns (or only one) for a particular keyword, it makes sense to add your negatives here so that they apply across all of your ads. Remember, though, not to add too many or else you risk your ad getting rejected by AdWords for being irrelevant. Ad Extensions First things first, let’s clarify what Ad Extensions are: Ad Extensions are one of many benefits for using Google Ads (formerly known as AdWords)–they allow you to do more than just run a simple text ad. With Ad Extensions, you can add on additional information like your phone number or website URL that will show up alongside your ads in search results. When it comes to reducing CPA and making more money with Google Ads, there are two types of Ad Extensions that can help: Sitelinks & Structured Snippets. Sitelinks make it easy for users to navigate directly from your ad right into specific pages on your site—which means they’re less likely to click away before converting! Quality Score Explained Section #1 - Landing Page Experience Section #2 - Ad Copy Experiences Section #3 - ad Extensions Experiences Section #4 - Device Type Experiences Desktop & Mobile Section #5 - Conversions Experiences Section #6 - Saturation Experiences Section #7 - Device Type Conversion Experiences Section #8 - Relevance, Location & Language Conversion Experiences Section #9: Frequency and Positioning Conversion Experience.