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If you want to rank your video on Youtube, keyword research is the most effective way. YouTube does not rank videos based on what the video is about, but rather on how many people are searching for related terms and phrases within a specific niche. So, if you want to rank your video on YouTube, first you need to find out which keywords are popular in that niche and use them in your title and description. The second thing you should do is optimize it for those keywords by adding relevant tags, descriptions, and keywords targeted at viewers who search for those terms frequently.