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Communications with our customers have changed big time. Customer service has shifted to the social media stage as our customers expect more personalized attention. So, our team is investing in an exciting future of dedicated customer service, with Dabur product queries increasing since the time we have been digitally active. On 20th December 2020, we officially opened the social media command Centre in Dabur headquarters to serve our customers better. Our team handles 8 power brands and share responses on Facebook, Twitter, Instagram, LinkedIn, and YouTube. In other words, whenever our customers have any doubts or any queries, our Command Centre team tries to help and resolve it on social media itself. These six screens monitor all conversations on social media. They do this in real-time and continuously. There are people constantly monitoring what happens on these screens. They are not limited to just providing the best customer service on social media, but they also keep a watch on current trending news, social media trends & sentiment analysis and capture the content that engages the brand for the moment marketing. We get almost 20000+ conversations across social media. Our Command Centre is an important milestone in our journey to be digitally fit.