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The Story Behind Tesla's Success The U.S. car market is saturated with established automakers like Ford (F), Honda (HMC), and Chevrolet (GM). But one company stands out from the mix: electric car maker Tesla Motors (TSLA). Tesla and its CEO Elon Musk gained notoriety in 2012 when it released its flagship car, the Model S With the release of Tesla, Tesla is one of the few successful independent car manufacturers and has become a pioneer in the electric vehicle market. Surprisingly, it also proved to be a hit among car buyers. A sophisticated luxury sedan starting at $ 89,490, the Model S is best-in-class in all electric sedan categories. Plug-in electric vehicles scored close to 99 out of 100 from Consumer Reports. It is also called "the best car ever tested". By September 2014, the car set a record high in the United States, with 2,500 sold in just one month and 10,030 sold in the first quarter of 2015, a record high. Recorded 56. Stratosphere of electric vehicles. As of March 4, 2022, the company had a market capitalization of $ 909.6 billion. Tesla Motors was founded in 2003 by engineers Martin Eberhard and Marc Tarpenning as a manufacturer of electric vehicles. Elon Musk, co-founder of Paypal, led Tesla's initial investment round before becoming CEO. In 2008, Tesla released the first electric vehicle, the Roadster. Tesla aims to create more affordable electric vehicle options to attract a wider customer base. Tesla has expanded its geographic footprint with manufacturing facilities in China and the United States, as well as 438 stores and 100 service centers in different countries. Tesla CEO: Elon Musk becomes Tesla's face and is often confused with the founder of the company. Musk is a South African-born Canadian trained as an engineer. He holds two Bachelor of Science degrees in Physics and Economics from the University of Pennsylvania. In essence, he is an entrepreneur and an inventor. In 1995, Musk received his PhD in Applied Physics from Stanford University. The program dropped out to focus on renewable energy and his business efforts in space. Soon after, he launched several small successful companies, including the online publishing company Zip2. From that sale, Musk started X.com, an online bank that was acquired by Confinity. Tesla Motors Today Tesla continues to focus on developing electric vehicles and manufacturing electric vehicle (EV) powertrains and components as part of its success. As of 2021, the company has 438 stores and galleries, 100 service centers and a network of over 30,000 superchargers (charging portals) in over 3,100 locations.