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Weekly Keyword Analysis We spend time researching what’s working, and what are potential opportunities for our ongoing inbound marketing efforts. We don’t write for search engines, but we do want to consider how people are phrasing their searches for our type of content. Email Marketing Based on the strategies we create in our 12-Week’s Project’s Marketing Plan, we’ll help you execute all email marketing campaigns. Create One New Offer/Week New offers create new leads, so we’ll need to continually create new content that your potential investors will want to read. We’ll coordinate with your team to produce one new offer each week. Your team will provide the information and body of knowledge, and we’ll provide the expertise in formatting, layout, and delivery. Create the Entire Lead Generation Sequence for Each Offer An effective offer path means that we create calls-to-action, paths to community, the appropriate forms, thank-you gestures in community, and follow-up emails that all work together. Develop Automated Workflows & List Segmentation We’ll set up workflows that help move leads down the community funnel as they enjoy more content and build their confidence in the project. Analytics - Measuring and Assessing Results Our work here is done when we can show you - on paper - the tangible results of your investment. Whether its page views, website visits, community building, or the bottom line, we're confident that Decentronation's marketing strategies quite literally pay off. We'll work with you to set goals and meet them, tweaking plans and tactics along the way. Video Marketing 1. Explainer Video Services Tools Provided by the client, utilizing short-form video for marketing and educating audiences to highlight the idea & roadmap of the project in a compelling and efficient way. 2. Hype/Teaser Video Using teaser video as part of a marketing campaign for a particular event such as AMAs/influencer sessions/New SneekPeek before actually launching it. The goal of the video is to announce the event and then highlight its appeal for a target audience to convince them to register to attend. 3. Leader Thoughts Video A marketing tactic that focuses more on content that depicts the founder as an expert in the field rather on NFTs itself. This is basically the visionary video that is utilized to attract the audience through credibility. 4. Influencer Videos + Posts Aiming to leverage an individual’s influence and power to promote the project and build a customized community, influencers will be hired endorses the project, ultimately attracting their community put some trust, time & investment in the project. 5. YouTube Shorts Continuous posting of #Shorts to connect with and building a new audience on YouTube channel to bring more credibility and traction to the project, aiming at serving the virility. 6. YouTube Ads 7. CTAs Video Aiming at increasing CTR and traction on the project, CTA Videos are a good source of generate a good traffic on TikTok and routing new potential audience to the project’s targeted social media accounts. Informational videos that mention the content about the project including roadmap, collaborations or giveaways can increase the visits to website and discord. 8. Art Display with Trending Music 9. Top Listing-Type Videos Convincing (paid or unpaid) influencers or News Agencies to bring the project in a video where they usually mentioned top project to visit or something like a financial advice. 10. TikTok Ads/Paid Video Sponsored videos/TikTok Ads on TikTok are an apt source to build brand personality and create hype of the project. TikTok has enough audience of relevant interest to fill up the discord in an efficient and hype- creating way. 11. Influencer Collaboration Collaborating with relevant influencers is quite typical these days due to fake numbers appearing these days. Hunting the right influencer without inclination towards numbers is aimed at creating a more credible environment for the project and specifically investors to trust the project and embrace it with their valuable investments. 12. Animations Already mentioned in the animation part, video are a source of engaging audience for a longer time than a static post. Provided by the client either created by us, videos are aimed at increasing the audience retention and build a community around the project. 13. AMA Sessions Ask me anything sessions in video category serves a milestone importance since it brings audience retention and credibility to project. Also an opportunity to engage founders with the members of the community. Textual Content 1. Project Review + Collaboration Article With an aim to fill up the need of textual content on internet, Project Review/Collaboration articles are a good source to appear in search results and inform audience about all highs of the project and the benefits that’ll come up with the investment of time and money. Project Review articles usually educate audience and convince to visit either discord or website to see if its worth giving a shot. Here are some of the examples of project reviewing articles on NFTdistrict.com [https://nftdistrict.com/nftdistrict-pre-launch- project-review-badass-ninjas-9-7-10-f9b2034aca1] 2. Regular (Alternate) Emails Affordable source of marketing with an aim to promote the project and create an individual touch point with relevant email subscribers, Newsletters provide a top-notch engagement and credibility to the project and reach newer audiences. It provides are funnel-like feature to direct more interested investors to the point where it required investment. 3. How-to Guides A useful how-to guide is aimed creating project awareness, routing audience and demonstrate the depth of project’s roadmap. This marketing tactic will be used to improve user experience with the project and make it easier for even the newbies to invest into the project. 4. Press Release Press releases are aimed at promoting project’s significant and specific events or announcements in a keen official pattern. It’s basically a document that adheres to a strict format and serving promotional purpose. 5. Medium Blogs With an aim to fill up the need of textual content on internet, Medium Blogs are a good source to appear in search results and inform audience about all highs of the project and the benefits that’ll come up with the investment of time and money. Medium Blogs usually educate audience and convince to visit either discord or website to see if it’s worth giving a shot. Here are some of the examples of project reviewing articles on NFTdistrict.com. Graphics 1. Infographics Infographics will be utilized as a powerful tool to allow people to easily digest project’s information such as roadmap, recent stats or affiliations through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information will be transformed into memorable, attention-grabbing and even persuasive graphics. 2. Collaboration + Influencer Announcement Posts This type of Graphics serve a core cause of announcing any particular affiliation which will engage diverse audience visually and cause an expected turnover. Examples can be found on twitter easily. We can provide links of such posts upon request. 3. CTAs Posts Posts holding CTAs specifically and having link in the description is a good source to drive traffic to desired source. It is slightly different from regular posts having a CTA Button and attached link in it. 4. Creatives for Paid Ads Creative for paid ads are kind of technical task to accomplish since it belongs to testing and in this case project needs multiple variation in order to come up with the most converting creatives. Time Frame Research Branding Marketing •1-Week •1-Week •10-Weeks •12th Weeek Project Launch Final Words “Dear Mohammed, no business is bound to fail if it has a strong clientele behind its back. And that is only possible if that clients have something worthwhile to hold on to. For us, nothing tops over keeping our clients happy and that is only possible if we provide them with the highest of services. Not only that, but the transparency in our process as well as the immediate catering to their complaints and queries is what retains our clients every single time as the trust which blooms never dies down. Our clients are what makes us who we are, so they’re our backbone and number one priority.” Faizan Hussain