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Call tracking is technology with inbuilt tracking codes that lets you know exactly which of your marketing campaigns persuades prospects to make a call to your company. Also, when each marketing campaign assigned a specific caller ID number, you can easily track which marketing campaign is generating the most inbound call inquiries which ultimately proves that the campaign with higher inbound call inquiries is the High ROI driven campaign. For Simple Inbound Marketing, The Call Tracking technology displays customers’ journeys, from ads to keywords, web pages, and so on. This gives you substantial information about your prospects or potential customers. Such info includes what website they come from. Did they find you through Google paid or organic search, and so on? With these details, it becomes easy to target the right audience and channel your resources in a direction that guarantees a high conversion rate and ROI. But the challenge in current Call Tracking is when the lead comes in, it may completely miss out if there is not proper follow-up strategy assigned to it and not automated. In simple words, we can say that what will happen once the lead comes in which is the next phase of the lead’s life cycle is completely missing, which needs to have a solution.