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In this talk, I would like to concentrate on communication in from the perspective of a manager. I’ve divided my presentation into 3 main parts: Communication Strategy, Audience Strategy and Message Strategy. It is commonly known that good communication is one of the factor of a successful manager also in public organizations. That’s why I chose this topic for todays presentation. Every communication involves a sender, a message and a recipient. Although it sounds simple it’s a very complex subject. We use communication every day in nearly every situation but today I would like to focus on communication in workplaces. Basically all forms of jobs surrounding management require good communication skills that’s why it is so important to have knowledge of this topic. My first point concerns communication strategy. During communication you will need to include objectives, styles and credibility. Effective communicators receive the desired response or outcome. There are three main styles that a good communicator can choose from: - The tell/sell style (You should use this style when you want your audience to learn from you) - The consult/join style (You should use this style when you want to learn from the audience) - Combination of styles Credibility is based on how you choose to communicate based on your receiver: rank, personal relationship with you, knowledge and needs. Every person is different and its especially important for a manager to adjust how to communicate with people based on information they have about them in order to achieve a positive workplace culture. Next, I’ll focus on audience strategy – probably the most important part of communication. Audience strategy includes finding out who your audience is, especially: their education, rank, department and language fluency. A good communicator also needs to simplify the information, provide materials especially for less experienced staff members and find out how formal he should be. While talking to a boss for example you will need to be more formal but while talking with colleagues with similar rank in the company you can be less formal. When it comes to talking with a client a good worker will need to get to know him quite well in order to persuade them. Last of all, I would like to familiarize you with message strategy. Communication can be ineffective if a person just state their thoughts in random order. That’s why before talking with employee a manager should think about the order of his speech - this helps will definitely help with communication effectiveness. To achieve effective communication a good manager also need to remember that most of people tend to remember things said first and last. That’s why while giving your employee instructions you need to focus on the most important things during the beginning and at the end of the conversation, because most things said in the middle will probably be forgotten by the receiver. Another tip for message strategy is that a good manager should be as direct as possible when it is possible. It saves time and its easier for the message receiver to focus on the topic. The indirect approach should be used only while giving someone a highly sensitive message or when its inappropriate in a culture of the message receiver. While explaining something you can also use stories related to the problem, it helps people to learn something quicker and visualize problems in their minds. In conclusion, communication in workplace is a very complex issue. Good communication between staff members is necessary to achieve success and have good personal relations between workers in companies. This topic might be hard to learn but good managers must have vast knowledge about previously mentioned communication, audience and message strategies as it’s an essential part of their everyday work.