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My name is Daanish M. Khaan and I am 38 years old. I have done my MBA in management information systems, and I am a project manager of digital applications. I have several ventures some of them are a software house, a vocational training institute, and a corporate training consultancy firm. Now let's talk about direct and online marketing. Every marketing approach has its own worth and it depends on clients, products, or services. Sometimes direct marketing is a required approach, sometimes online marketing, and sometimes both. There are several online marketing tools available to pursue direct marketing Email, WhatsApp, and Social media marketing. One of the most widely used direct-marketing methods is email marketing. The great thing about internet marketing is that it's inherently measurable. Because your campaigns take place online, they're easy to track and analyze, so you can learn from your results and improve your internet marketing strategies over time. As I mentioned in my previous answer internet marketing is measurable so it's easy to track and analyze the ROI. Approaches, Methods, and Focuses all vary from client to client, product to product, and service to service. so I use the most appropriate way and sometimes combo for direct marketing. For online media, there are two effective platforms <say-as interpret-as="characters">SEO</say-as>, and Social Media Marketing. When we talk about demographics and psychographics these are two pillars of marketing or you can say marketing is based on both of these. So if you are marketing you need to use both of them. There's no change in the previous and current process, the basic criteria of the process are the same whether it's direct or online marketing. Direct marketing is influenced by online media because its economical, allowing every individual and company to interactive marketing and advertise their products and services worldwide in few clicks, it allows consumers to instantly buy the product online