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Due to shift in society, where people are becoming more aware and gaining a new perspective, the pursuit of peak experiences has been raising among our target group, the alternative hedonist ravers, to a wider layer of society. We as a brand want to accelerate this process, and spark curiosity with our mission We want construct an immersive vacuum for customers to experience an intimate connection with our garments and our challenging philosophy towards the world, which is being overwhelmingly filled by subliminal advertising that removes the ability to make critical decisions therefore instead of instead of targeting people flaws and needs we want to target their curiosity because it is the energy of the mind. it can lead your mind into new territory, where new discoveries are made and rigid thinking has no place. Music is politics. Music is a message. Music is always a campaign. music is a language, you can understand, feel, see and hear. we came a long way and we have created Incredibles tools to us create the perfect setting to experience something beyond. unfortunately, music and Dancing are not allowed anywhere, as it is also often restricted how long you can dance, where you can do that, and with whom \Anything that’s considered hedonistic is still seen as frivolous and unnecessary, or even – as is the case with rave culture – damaging to the moral fabric of society. Amsterdam’s electronic music scene right now need Space, affordable space for collectives to create something different, to play and experiment, . that's why we want to start a conversation with our campaign, about spaces and licensing that often restrict us from creating our playful arena. We want to launch a campaign containing multiple elements that carry our massage (magazine and physical immersive box , teasers ) all focused on the merge of both physical and digital experiences we start with teasers spread around the city in the shape of physical and digital posters. those teasers would link the people to our website where we share a countdown to the release of our short physical experiences in the form of a box (where the person interacting can let go and immerse into the moment. Creating a bubble in a crowded space, we want them to experience a sense of unity of the self . These techniques and strategies ignite curiosity in potential customers to explore our brand philosophy further by their own will. we don't want to influence but rather offer. through both the magazine and the physical box we would like to invite the participant to our lunch event when we release our product. the event will be yet another conversation starter about space. we want to use our position as a brand to use the most historical iconic building in Amsterdam that has been only accessible to classical events and turn our fashion show into the most immersive rave where we demonstrate our technologies and product