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This quote from a guest, evokes a feeling that many people share: the desire to see, touch, feel and connect with, and be inspired by, natural areas. The tourist visiting such areas is often passionate about the conservation of natural areas and the people and wildlife who inhabit these regions. A growing number of such tourists are seeking authentic, inspiring, transformational experiences in nature as they search for a greater sense of self and connection to planet Earth. This search for natural experiences is taking place around the planet, whether it is seeking solitude in the wilderness of the Antarctic, observing the migration of hundreds of thousands of herbivores cross the Serengeti in Tanzania into the Masai Mara in Kenya, or seeing the Iguazu Falls separating the Brazilian state of Paraná and the Argentine province of Misiones. All such experiences evoke powerful connections with nature and this is the essence of natural area tourism