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Do you remember the last time you felt like you achieved something great? Be it closing deals, surpassing targets, or creating great products, I’m sure it lifted you up to cloud 9. People often forget that marketing is the first interaction a prospect has on their journey to conversion. While the sales team interacts verbally, marketers have the hard job of using nonverbal communication. And for marketers, this is where human perception comes in. Understanding human perception forms the basis of marketing. But why is it important? For starters, it helps communicate quickly and efficiently. This can be indispensable given the limited attention span humans have on the web. It also reduces cognitive load and in turn helps increase conversion rates.