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You've got plenty of leads coming into your team's sales pipeline every week—but how smooth is your process to assign and distribute them? The problem with having lots of inbound leads is that it’s easy to lose track of them. Unless you have an airtight process for routing those leads to a sales rep and getting the conversation started, you could be losing out on deals. There’s a whole category of sales tools dedicated to this problem: lead distribution software. What is lead distribution software & why should you use it? Leed distribution software connects with a CRM and assigns new leads to the right rep, taking into account their availability, time zone, expertise, or other rules you set. The right lead distribution system syncs smoothly with the rest of your stack and saves your team time by automating lead assignment and routing. When you can accomplish this, you’ll improve your reach rates, boost sales conversations, and ultimately close more deals. A lead distribution software is the basis for that lead management strategy. Which is why TELUS is introducing the Distribution Engine. The Distribution Engine is a software that is native to Salesforce and gives you distribution for sales leads, opportunities, and contacts. The platform is equipped with monitoring and analytics tools, a round robin lead distribution system, and allows users to weight assignments in order to adjust lead volumes when assigning leads to sales team members based on skill sets, knowledge bases, experience levels or preferred territories. Along with the usual routing criteria, this tool also allows you to add a weighting pattern to your lead distribution, adjusting the volume of leads based on rep skillset and capacity. Leads can also be distributed based on lead source (e.g. specific web forms on landing pages where leads submitted their information) and routing is configurable using tags on each rep, making sure the right leads are coming to the right reps at the right time.